1. eBay鏄惁鏀跺彇骞垮憡璐癸紵
鍦╡Bay骞冲彴涓婂嚭鍞晢鍝侀渶瑕佺即绾充竴瀹氱殑鎵嬬画璐癸紝浣嗗苟涓嶆槸鎵€鏈変氦鏄撻兘闇€瑕佷粯鍑哄箍鍛婅垂銆傚叿浣撹€岃█锛宔Bay鎻愪緵浜嗕袱绉嶅箍鍛婃湇鍔★細Promoted Listings鍜孉dChoice銆傚崠瀹跺彲浠ラ€夋嫨鏄惁浣跨敤杩欎簺骞垮憡鏈嶅姟銆?/p>
锛?锛塒romoted Listings
Promoted Listings鏄痚Bay鎺ㄥ嚭鐨勪竴椤瑰箍鍛婃湇鍔★紝鍏剁壒鐐瑰湪浜庝拱瀹跺彲浠ュ湪鎼滅储缁撴灉椤电湅鍒颁寒鐐规帹鑽愬晢鍝併€傚崠瀹跺彲浠ラ€夋嫨灏嗚嚜宸辩殑鍟嗗搧璁剧疆涓篜romoted Listings锛屽綋鐒朵篃瑕佽姳璐逛竴瀹氳垂鐢ㄣ€?/p>
鍗栧鍙湁鍦ㄧ涓€娆¢攢鍞鍟嗗搧鏃舵墠闇€瑕佹敮浠樺箍鍛婅垂鐢ㄣ€傚箍鍛婃湇鍔¤垂鏄互閿€鍞€婚鐨勭櫨鍒嗘瘮璁$畻鐨勶紝鍗栧鍙互鑷璁剧疆璐圭巼銆傚鏋滃晢鍝佹湭鑳芥垚鍔熼攢鍞紝鍒欎笉闇€鏀粯骞垮憡璐圭敤銆?/p>
锛?锛堿dChoice
AdChoice鏄痚Bay鐨勫彟涓€椤瑰箍鍛婃湇鍔★紝瀹冩槸涓€绉嶅熀浜庝釜鎬у寲鎺ㄨ崘鐨勫箍鍛婃湇鍔°€備拱瀹跺湪娴忚鍟嗗搧鏃讹紝eBay浼氭牴鎹叾鎼滅储鍘嗗彶鍜屽亸濂芥帹鑽愮被浼肩殑鍟嗗搧锛岃繖浜涘晢鍝佸氨鍙互鍑虹幇鍦ㄥ箍鍛婁綅涓娿€傚鏋滃崠瀹舵兂瑕佽鑷繁鐨勫晢鍝佸嚭鐜板湪AdChoice骞垮憡浣嶄笂锛屽悓鏍烽渶瑕佹敮浠樿垂鐢ㄣ€?/p>
鎬讳箣锛宔Bay骞朵笉鏄瘡涓€娆′氦鏄撻兘浼氭敹鍙栧箍鍛婅垂鐢ㄣ€傚崠瀹跺彲浠ユ牴鎹嚜宸辩殑闇€瑕侀€夋嫨鏄惁浣跨敤骞垮憡鏈嶅姟锛岃€屽箍鍛婅垂鐢ㄤ篃鍙湁鍦ㄦ垚鍔熼攢鍞椂鎵嶄細琚敹鍙栥€?/p>
2. eBay鐨勬敹璐规瀯鎴?/p>
闄や簡骞垮憡璐圭敤涔嬪锛宔Bay杩樻湁鍏朵粬鏀惰垂鏋勬垚銆傝繖浜涙敹璐归兘鏄熀浜庡崠瀹剁殑浜ゆ槗琛屼负鑰岃瀹氱殑锛屽叿浣撳涓嬶細
锛?锛夐攢鍞墜缁垂
鍗栧鍦╡Bay骞冲彴涓婇攢鍞晢鍝侀渶瑕佺即绾抽攢鍞墜缁垂銆傞攢鍞墜缁垂鐨勮绠楁柟寮忔槸浠ラ攢鍞环鏍间负鍩虹锛屾寜鐓т竴瀹氭瘮渚嬭绠楁墍寰椼€傚叿浣撹€岃█锛宔Bay鐨勯攢鍞墜缁垂鐜囦负10%锛屼絾涓嶅悓绫荤洰鐨勫晢鍝佹墜缁垂鐜囨湁鎵€涓嶅悓銆備緥濡傦紝鏃跺皻绫荤洰涓庡灞呯被鐩殑閿€鍞墜缁垂鐜囦笉鍚屻€?/p>
锛?锛夐澶栬垂鐢?/p>
闄ら攢鍞墜缁垂涔嬪锛屽崠瀹跺彲鑳借繕闇€瑕佹敮浠樺叾浠栬垂鐢紝渚嬪锛?/p>
a. 寮€搴楄垂锛氬紑搴楄垂鏄竴椤逛竴娆℃€ц垂鐢紝閫傜敤浜庨偅浜涢渶瑕佽嚜宸辫繘琛岀鐞嗗拰杩愯惀鐨勫晢瀹躲€傚紑搴楄垂鐨勯噾棰濆洜搴楅摵绫诲瀷鍜屽紑搴楁椂闂寸殑涓嶅悓鑰屽紓銆?/p>
b. 鐩存帴鏀粯鐩稿叧璐圭敤锛氬崠瀹堕渶瑕佹敮浠樺叾浠栨湇鍔℃彁渚涘晢鏀跺彇鐨勭浉鍏宠垂鐢紝渚嬪鐗╂祦鍏徃鍜屾敮浠樻湇鍔℃彁渚涘晢绛夈€?/p>
c. 鏁版嵁璐圭敤锛歟Bay鏈変竴浜涙暟鎹湇鍔★紝渚嬪涓嬭浇閿€鍞姤琛ㄧ瓑銆傝繖浜涙湇鍔℃槸闇€瑕侀澶栦粯璐圭殑銆?/p>
鎬讳箣锛宔Bay鐨勬敹璐规瀯鎴愪笌鍗栧鐨勪氦鏄撹涓哄瘑鍒囩浉鍏筹紝鏃㈠寘鎷氦鏄撴湰韬墍闇€鏀粯鐨勯攢鍞墜缁垂锛屼篃鍙兘鍖呮嫭鍏朵粬棰濆璐圭敤銆?/p>
3. eBay鐨勬敹璐逛紭鎯犳斂绛?/p>
灏界eBay瀵瑰崠瀹舵敹鍙栬垂鐢紝浣嗘槸瀹冧篃浼氭牴鎹崠瀹剁殑浜ゆ槗鎯呭喌銆佸簵閾虹被鍨嬬瓑鍥犵礌缁欎簣鏀惰垂浼樻儬鏀跨瓥锛屼互榧撳姳鍗栧澧炲姞閿€鍞€備笅闈㈡槸涓€浜涘父瑙佺殑鏀惰垂浼樻儬鏀跨瓥锛?/p>
锛?锛夋柊搴楅摵鍏嶈垂鎺ㄥ箍娲诲姩锛氬浜庣涓€娆″紑搴楃殑鍗栧锛宔Bay寰€寰€浼氭彁渚涘厤璐规帹骞挎椿鍔ㄦ満浼氾紝浠ュ府鍔╀粬浠揩閫熸垚闀裤€?/p>
锛?锛塚IP淇濋殰璁″垝锛氶拡瀵逛竴浜涢珮宄版湡閿€鍞繃澶氱殑鍗栧锛宔Bay浼氭彁渚沄IP淇濋殰璁″垝锛屼娇鍗栧鑳藉鑾峰緱鏇村鐨勪繚鎶ゅ拰浼樻儬鏀跨瓥銆?/p>
锛?锛夊噺鍏嶆湇鍔¤垂鐢細eBay涔熶細鏍规嵁鍗栧鐨勪氦鏄撴儏鍐靛拰搴楅摵绫诲瀷缁欎簣鍑忓厤鏈嶅姟璐圭敤鐨勬斂绛栥€備緥濡傦紝濡傛灉鍗栧鐨勯攢鍞杈惧埌涓€瀹氭暟棰濓紝鍒欏彲鑳戒細鑾峰緱鐩稿簲鐨勬湇鍔¤垂鐢ㄥ噺鍏嶃€?/p>
缁间笂鎵€杩帮紝eBay鏄渶瑕佹敹鍙栦竴瀹氳垂鐢ㄧ殑鍟嗕笟鍏徃锛屼絾骞朵笉鏄瘡涓€娆′氦鏄撻兘闇€瑕佹敮浠樺箍鍛婅垂鐢紝鑰屼笖eBay涔熶細鏍规嵁鍗栧鐨勪氦鏄撴儏鍐电粰浜堟敹璐逛紭鎯犳斂绛栵紝浠ラ紦鍔卞崠瀹跺鍔犻攢鍞€?/p>